How it all started.

Bruce L. Worcester, Owner
About 35 years ago, when I started lobster fishing, I experimented with different things and discovered that hide bait worked. Different fishermen laughed about it.
Finally I got a few local fishermen to try it. It started growing from there. I started going out of the State of Maine and then all over New England. Now I sell all the way down the Coast as far as Florida. I’ve done very little advertising, most of it has been word of mouth among the fishermen. Some of the fishermen I sell to use only hide bait and no fish.